Articles and guides for charity teams

A decision framework for small charities choosing between a fundraiser hire and an agency engagement - and the hybrid model that often outperforms both.

A preference centre is one of the cheapest retention tools a charity has - if supporters actually use it. The design and copy choices that make the difference.

A short, repeatable process for turning a charity's scattered data into a single dashboard that the senior team actually opens - without hiring a BI specialist.

Where AI genuinely earns its keep inside UK charities in 2026 - and where it quietly causes more work than it removes. A pragmatic, vendor-neutral read.

Where small UK charities are actually getting reach, leads and gifts in 2026 - and where the channel investment is quietly underperforming expectations.

There's a thin line between telling a community's story and using it. The principles, language and editorial habits that keep charities on the right side.

A proportionate volunteer governance framework for UK charities - protects volunteers and the organisation without excessive paperwork or specialist help.

Most charity board packs are too long, too late and too kind. A tighter six-section template that earns trustees' attention and makes board meetings shorter.

Most charity lead-scoring projects fail under their own weight. A three-tier model, refreshed weekly, outperforms complex builds for a fraction of the cost.