Articles and guides for charity teams

Most charity SEO advice is generic. The five page types that do almost all the organic work for a UK charity website, and how to prioritise them for results.

The pre-event, mid-event and post-event sequence that turns peer-to-peer sign-ups into completed activities and completed activities into repeat fundraisers.

Community fundraising rises or falls on how organisers are supported. The playbook for reliable income and supporters who come back to fundraise again next year.

The plain one-page theory of change that charity staff and trustees actually use throughout the year to make decisions about programmes, funding and risk.

The honest pattern that lets a small UK charity with one fundraiser (or none) build real major-donor relationships without burning out or overpromising.

The high-impact accessibility fixes UK charities can apply to an existing website without a rebuild, plus the habits that prevent future regression.

UK charities leave around £560m of Gift Aid unclaimed every year. The audit and process changes that recover most of the leak inside a single quarter.

The seven cyber security basics every UK charity should put in place this month to block the attacks that actually happen across the sector each year.

The honest pitch, realistic deliverables and stewardship habits that keep charity corporate partnerships renewing rather than quietly evaporating each year.