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Author Profile

Nick Betts

Growth & Performance Manager, i3MEDIA

Nick works with charity teams on the practical end of growth: CRM, data, digital journeys, AI tooling and the measurement to know any of it is working. He believes most charities already have the data they need - they just need a smaller, sharper way to use it.

Latest articles

Charity Shop Digital Basics for 2026 - abstract artwork
how to
Digital,  Operations,  Fundraising

The practical digital basics every UK charity shop should have by 2026: EPOS, gift aid capture, stock visibility, online resale and reporting that holds up.

Charity Website Redesign Without Regret - abstract artwork
guide
Digital,  Strategy,  Operations

A practical guide to UK charity website redesigns that move the dial: scope, governance, content, architecture and the decisions that avoid common regrets.

CRM Data Quality: The Monthly Routine - abstract artwork
how to
Data,  Operations,  CRM

A practical monthly CRM data quality routine for UK charities: duplicates, consents, deliverability, gift aid, reporting integrity. For a single data lead.

Annual Report Design on a Tiny Budget: A Practical Playbook - abstract artwork
guide
Marketing,  Digital,  CRM Strategy

An honest 2026 comparison of email platform options for UK charities: deliverability, CRM integration, automation, GDPR fit, and pricing traps at renewal.

Annual Report Design on a Tiny Budget: A Practical Playbook - abstract artwork
how to
Digital,  Operations,  CRM Strategy

A practical path from spreadsheet chaos to one trustworthy Power BI dashboard for charity fundraising, finance and impact, using existing Microsoft 365 licences.

Annual Report Design on a Tiny Budget: A Practical Playbook - abstract artwork
crm strategy
CRM Strategy,  Digital,  Marketing

A pragmatic attribution approach for UK charities: credit channels fairly, survive cookie loss, and produce decisions fundraisers can act on without an analyst.

A Data Breach Response Checklist for Charities - abstract artwork
how to
Digital,  Operations,  Governance

The 72-hour checklist, trustee escalation rules and post-incident discipline that prevent a small charity breach from becoming a full regulatory crisis.

Charity SEO: The Pages That Actually Rank - abstract artwork
how to
Digital,  Marketing,  Operations

Most charity SEO advice is generic. The five page types that do almost all the organic work for a UK charity website, and how to prioritise them for results.

Charity Website Accessibility Without a Rebuild - abstract artwork
how to
Digital,  Operations,  Marketing

The high-impact accessibility fixes UK charities can apply to an existing website without a rebuild, plus the habits that prevent future regression.

The State of Charity Tech, 2026  -  abstract artwork
whitepaper
Digital,  Data,  CRM Strategy,  Operations,  Governance

Where UK charity technology stands in 2026 - what is finally working, what is still over-promised, and the decisions trustees should act on now. Vendor-neutral.

From Data to Dashboards in a Week  -  abstract artwork
how to
Data,  Operations,  CRM Strategy

A short, repeatable process for turning a charity's scattered data into a single dashboard that the senior team actually opens - without hiring a BI specialist.

AI for Charities: What to Use, What to Avoid  -  abstract artwork
research
Digital,  CRM Strategy,  Operations,  Data

Where AI genuinely earns its keep inside UK charities in 2026 - and where it quietly causes more work than it removes. A pragmatic, vendor-neutral read.

Lead-Scoring for Charities, Without the Hype  -  abstract artwork
crm strategy
CRM Strategy,  Data,  Fundraising

Most charity lead-scoring projects fail under their own weight. A three-tier model, refreshed weekly, outperforms complex builds for a fraction of the cost.

Choosing a Charity CRM in 2026  -  abstract artwork
guide
CRM Strategy,  Digital,  Operations,  Data

A vendor-neutral guide for charities choosing or replacing a CRM in 2026 - the questions that matter, the real trade-offs, and how to avoid a failed migration.

Donor Segmentation That Actually Moves Money  -  abstract artwork
crm strategy
CRM Strategy,  Fundraising,  Data

Most charity donor segmentations have too many segments and not enough decisions. A leaner, behaviour-led model that holds up under real campaign pressure.

The Five-Minute CRM Health Check  -  abstract artwork
how to
CRM Strategy,  Data,  Operations

A short, honest diagnostic for your charity's CRM - five questions that reveal where the system is quietly leaking value. No consultants or demos required.