Connor James

A short, opinionated checklist for redesigning your charity supporter newsletter in 2026: structure, length, voice, CTAs and the tests worth running first.

How UK charities can run marathons, treks and cycle rides at scale without burning out the events team. A practical playbook for sustainable challenge events.

A practical guide to planning, shooting and editing charity video with a modern phone, free editing tools and a clear story spine. No production company required.

A practical ethical framework for charity photography: consent, dignity, context, and the small craft choices that separate respectful from extractive imagery.

Small, specific, frequent gestures beat annual ceremonies. A practical guide to charity volunteer recognition that genuinely makes people feel seen and valued.

Structural choices, copy patterns and form decisions that lift conversion on charity appeal landing pages without losing the voice supporters came for.

A disciplined approach to A/B testing charity emails that actually moves opens, clicks and donations, with sample sizes, timing and cadence that hold up.

Structure, constraints and cheap design moves that produce a charity annual report supporters actually read, without spending more than a long weekend.

TikTok works for some UK charities and quietly damages others. The honest test of whether your charity should invest, and the boundaries to set before you do.

Most cases for support read like a charity brochure with prices added. The structure, voice and evidence that move donors and trusts from interest to a gift.

A small charity can launch a credible podcast for under £500 of kit. The format, equipment, workflow and editorial discipline that produce a sustainable show.

The narrow, sensible use of LinkedIn that builds charity reputation, opens funding doors and recruits trustees, without the daily performance most posts demand.

The pre-event, mid-event and post-event sequence that turns peer-to-peer sign-ups into completed activities and completed activities into repeat fundraisers.

Community fundraising rises or falls on how organisers are supported. The playbook for reliable income and supporters who come back to fundraise again next year.

The honest pattern that lets a small UK charity with one fundraiser (or none) build real major-donor relationships without burning out or overpromising.

The honest pitch, realistic deliverables and stewardship habits that keep charity corporate partnerships renewing rather than quietly evaporating each year.

How a small UK charity can launch a credible legacy giving programme this quarter without a fundraiser, a glossy brochure, or a long delay before action.

Where small UK charities are actually getting reach, leads and gifts in 2026 - and where the channel investment is quietly underperforming expectations.

There's a thin line between telling a community's story and using it. The principles, language and editorial habits that keep charities on the right side.

A low-overhead charity content calendar small teams can actually maintain - four anchors a year, not 52 deadlines. Takes an afternoon to plan, a year to run.

A repeatable charity case study structure that reads like real people, not press releases - with a consent, voice and editorial checklist to get right first.

You have 160 characters to explain who you are, who you help, and why a stranger should care. A five-minute exercise to fix your charity's social bio.

Subject lines are the only marketing your inbox-fatigued supporter is guaranteed to see. How to make yours work harder without triggering spam filters.

Most charity thank-you emails read like receipts. This short, human checklist turns them into something supporters actually feel - and want to respond to.